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And the Winner Is...Diamonds

The 82nd Annual Academy Awards, better known as the Oscars 2010, have come and gone. But the trends are only just being set. A look at the jewelry worn on the red carpet is always a good indication of upcoming fashions in the jewelry world. So what stood out this year? Forevermark diamonds were quite prominent. Forevermark is the rebranded name of De Beers Group Marketing, who opened several laboratories to grade the cut, color, clarity and carat weight of Forevermark diamonds: grading progress at their labs can then be tracked on the Forevermark website. According to Jewellery Biz, Mariah Carey sported a multi-row Forevermark diamond tennis bracelet, Amy Landecker wore an 8.3-carat Forevermark Encordia double-row pave bracelet, and Deborah Ann Woll wore Forevermark Encordia drop earrings and selected bracelets to match.

For the jewelry designer, the Oscars offer the perfect stage. The celebrities are courted by the jewelry and fashion designers, and the better their chances of winning an award, the more coveted they are as the perfect advertising marquee. Jewelry designers give the celebrities a choice of designs to choose from, from collections that the designers want to promote—hence the setting of new trends at the Academy Awards. This year, more than ever, the red carpet was all dazzle and flash. This was not a year for "subtle". Diamonds and other sparkly gems took center stage, and the trend was toward a multitude of small diamonds in intricate settings, or one simple, and very large statement, and color, color, color. Kate Beckinsale's silver metallic dress was beautifully offset by a prominent green gemstone ring, worn prominently on her index finger, with no other adornment. Zoe Saldana sported a massive purple cocktail ring, to go with her dress. Emma Stone chose to emphasize her eyes, rather than her clothes, with a pair of striking malachite and black diamond earrings from Brazilian jeweler Jack Vartanian, while Demi Moore went with a pair of fun tassel earrings to match her youthful personality. Abbie Cornish wore her jewelry straight, and prominently, on her jewel-encrusted dress. Emma Roberts' colorful necklace really stood out.

Among the most prominent jewelry designers this year was Lorraine Schwartz, who set Amanda Seyfried up with 250 carats' worth of brown, champagne, and mint diamond geometric bracelets, while Miley Cyrus wore one of this designer's ornate gem-studded cuffs and Rachel McAdams showed off a pair of Lorraine Schwartz multicolor diamond earrings. To match her Chanel dress, Diane Kruger wore a black and white flower hairpin by Chanel Fine Jewelry, while Rachel Zoe strolled the red carpet holding a Chanel clutch and diamond rings. Julianne Moore wore diamond and platinum bracelets from Bulgari’s High Jewellery Collection, the company for which she models. Tiffany & Co outfitted Kate Winslet with a classic yellow diamond necklace made exclusively for the actress. Natalie Portman's necklace was also by Tiffany & Co, and Olivia Wilde's diamond bracelet, set in 18-kt yellow gold and platinum, was by Jean Schlumberger for Tiffany & Co. Jennifer Lopez sported gold stacked bangles, while Cameron Diaz wore Cartier diamond pave trinity circle earrings in white, yellow, and rose gold.

Chopard was quite popular as well, with Penelope Cruz wearing a collection of Chopard's bangles—an asscher-cut diamond bracelet, emerald-cut gradual diamond bracelet, and diamond line bracelet. Queen Latifah wore Chopard’s diamond (eight carats), pink sapphire (10 carats), and pearl drop earrings, and Mo'Nique chose earrings composed of radiant cut fancy yellow diamonds set in yellow gold and emerald cut white diamond drops set in white gold. Helen Mirren wore a classy oval-shaped diamond necklace, pear-shaped diamond drop earrings, and a fancy rose-cut diamond cuff, also by Chopard.

Finally, Fred Leighton was very well-represented. Elizabeth Banks wore this jewelry designer's diamond headband and diamond briolette pendant earrings. Sarah Jessica Parker, a fashion icon since creating her Carrie Bradshaw persona, wore a '50s diamond swirl bracelet, cognac diamond bracelet, rose-cut diamond bracelet, and antique diamond ring, all by Fred Leighton, who also outfitted Carey Mulligan with 19th century cascading diamond and diamond briolette earrings, and Maggie Gyllenhaal with a vintage Fred Leighton diamond-encrusted bracelet accented by a large green stone.

Jamie Cadwell, Director of the Diamond Information Center summed up the jewelry trends at the 2010 Oscars: "This year we saw the emergence of a new generation of actors who have embraced their individuality…They are using the red carpet to express their personal styles, whether vintage inspired or very modern, we are seeing diamonds used in an exciting variety of ways." The prediction? 2010 is going to be a diamond year!